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Montreal Reputation Management Experts

Why Your Online Reputation Matters

Reputation is a crucial aspect of any business, especially in our internet-driven time and age.  Anyone with access to Internet could write-up reviews about your business and these comments, good or bad, will be seen by most of your potential clients. These reviews could make or break your business.

Nielsen’s “Global Trust in Advertising and Brand Messages” study shows us 70% of consumers trust online reviews from strangers before spending their hard-earned money. Online reputation has become the most important authentication of the quality of your business; regardless whether you are a dentist, roofer, restaurant owner or a lawyer. How is your reputation?

Some business owners claim to not worry about online reviews since they “don’t put themselves on the Internet”.  Although they might not claim their business listings on Google, Yelp, TripAdvisor and other websites – consumers can leave reviews which will affect the business’ sales and it only takes one bad review to make a bad reputation.

Recent Berkeley study claims that a restaurant with a 3.5 star reputation will most likely have 70% of its tables empty for 7:00 pm reservations while a 4.5 star reputation drops the number of empty tables from 70% all the way down to 20%. This simple example is the reason why all businesses should strive for a 5 star reputation.

Many businesses don’t yet realize the power of online reputation. Loads of money is being spent on online advertising such as PPC and SEO, print ads, TV and Radio ads, Yellow Pages ads (apparently it’s some kind of phone book they used in the past millennium). All these marketing methods will make a potential customer interested and he or she will look you up online. When they find you have a bad reputation or a non-existent reputation, they will simply move on, probably to your competitor who has more reviews. This is how businesses end up spending thousands of dollars to advertise for their competitor. A 5 STAR REPUTATION IS CRUCIAL!

Does your business have a great reputation? We’d like to generate a free, unique reputation report specifically for your business and it’s completely free of any obligations. Simply type-in your business phone number to get a detailed report right here: www.MontrealOpinion.com

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