How Amy Destroyed Her Reputation and Ruined Her Business
This story has been called “Epic Meltdown” and it went viral. When Amy and Samy from Amy’s Baking Company (ABC) decided to promote their business by participating in the world famous Gordon Ramsay’s “Kitchen Nightmares” they didn’t realize they would do a lot more harm than good. In the first minute of the show Amy says: “Two years ago these reviewers and these bloggers decided to make up lies and say that they ate the food and it was disgusting. We lost tremendous amount of business because of it…” She does realize that online reviews are crucial to the business and can ruin a business; however her lack of knowledge and understanding of how reputation management works leads her to even bigger problems when she decides to publicly insult those reviewers on site like Yelp. As the show...
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Bad Yelp Review Results in Lawsuit
The story of a contractor who sued his client for $750,000 over a negative Yelp review got tons of attention from TV, Internet and newspapers in December 2012. Jane Perez is being sued by her contractor, C. Dietz for $750,000 in defamation charges after posting negative reviews of his company’s work on the popular online review sites Yelp and Angie’s List (ABC News). Both sides have their own story, however the negative reviews posted by Perez are no-longer on Yelp or other sites, the judge has also ordered Perez to not post any online reviews about Dietz. The case has ran its course however it has caused quite a significant loss of business for Dietz. The contractor lost lots of new potential client while the reviews were up, however when people found out about the lawsuit they didn’t even...
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Why Your Online Reputation Matters
Reputation is a crucial aspect of any business, especially in our internet-driven time and age. Anyone with access to Internet could write-up reviews about your business and these comments, good or bad, will be seen by most of your potential clients. These reviews could make or break your business. Nielsen’s “Global Trust in Advertising and Brand Messages” study shows us 70% of consumers trust online reviews from strangers before spending their hard-earned money. Online reputation has become the most important authentication of the quality of your business; regardless whether you are a dentist, roofer, restaurant owner or a lawyer. How is your reputation? Some business owners claim to not worry about online reviews since they “don’t put themselves on the Internet”. Although they might not claim their business listings on Google, Yelp, TripAdvisor and other websites – consumers can...
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