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Why Your Dealership Needs Reputation Management Today
Reputation Management for Montreal Dealerships “I have never been treated with such disrespect in my life!” “Worst Service, Worst Dealer I have ever been to. Do yourself a favor, avoid a headache and go to another Dealer. “Wished they had a 0 rating, I should’ve reviewed the comments before setting foot in this dealership. Customer service here is horrible.” Comments You Do Not Want To See These are actual reviews from local Montreal car dealerships. These comments are on the very first page of Google for everyone to see. Would you do business with a company with such comments? I know I wouldn’t. National Automobile Dealers Association (NADA) claims that 91% of car buyers consult online reviews of the dealership and the car they want to purchase. 57% of buyers say they will NOT buy a car from a dealership that has bad reviews. What do these numbers means to your dealership? A medium-sized car dealership that sells an average of 75 cars per month spends about $30,000 on marketing and advertising. Unfortunately the marketing become ineffective if you have a less than a 4-star rating on sites like Google Local. Following NADA’s statistics, when you reach 1,000 potential buyers, 900 of them will look you up online and almost 500 of them will...
Read MoreWoman Hit With $3,500 Fine and Bad Credit Score… For Writing A Negative Review
In 2008 Jen Palmer orders a few items from Kleargear.com. The items aren’t delivered within 30 days so Paypal cancels the transaction. Palmer’s husband has tried to get in touch with the company during that time but all in vein, Jen decided to write a review on RipoffReport to rant about KlearGear’s poor customer service. “There is absolutely no way to get in touch with a physical human being,” Jen Palmer wrote in here review. The story should have ended there, right? Well, it didn’t. Full 3 years pass and Jen’s husband receives an e-mail from KlearGear demanding the removal of the negative review or face a fine of $3,500. The Palmers had supposedly violated a non-disparagement clause hidden in the terms of sale: In an effort to ensure fair and honest public feedback, and to prevent the publishing of libelous content in any form, your acceptance of this sales contract prohibits you from taking any action that negatively impacts KlearGear.com, its reputation, products, services, management or employees. Should you violate this clause, as determined by KlearGear.com in its sole discretion, you will be provided a seventy-two (72) hour opportunity to retract the content in question. If the content remains, in whole or in part, you will immediately be billed $3,500.00 USD for legal...
Read MoreHow to Remove Negative Reviews From Yelp, Google and other sites.
More and more business owners see a decline in their sales when bad comments and reviews about their company are posted on the internet. Some companies start getting more telephone calls not from potential customers but from people inquiring about their negative online reputation. “Hello, I was going to visit your office but I read on Google that your customer service is really horrible and now I am not sure if I should do business with you…” Many entrepreneurs...
Read MoreWhy You Can’t Post Fake Reviews Online
Business owners and managers from all over the world have figured out that online reputation is the most important part of their marketing strategy. Some re-hauled their businesses to create an amazing customer experience and received amazing reviews on the internet, however, some entrepreneurs decided to write their own fake reviews and post them all over the internet. Yelp, one of the biggest online review portals started detecting fake reviews and even displaying a warning in the business listing,...
Read MoreHotel Quebec Sues TripAdvisor Reviewer for $95,000
We often hear stories of businesses trying to sue online reviewers in the United States of America, however this story hits close to home. Unfortunately many business owners don’t fully understand the power and influence of social media, some even fully ignore their online presence until something bad happens. In April 2013, Laurent Azoulay from Montreal booked a 2 nights stay at the Hotel Quebec in Quebec City. In the middle of the night the guest was woken up...
Read MoreHow Amy Destroyed Her Reputation and Ruined Her Business
This story has been called “Epic Meltdown” and it went viral. When Amy and Samy from Amy’s Baking Company (ABC) decided to promote their business by participating in the world famous Gordon Ramsay’s “Kitchen Nightmares” they didn’t realize they would do a lot more harm than good. In the first minute of the show Amy says: “Two years ago these reviewers and these bloggers decided to make up lies and say that they ate the food and it was...
Read MoreBad Yelp Review Results in Lawsuit
The story of a contractor who sued his client for $750,000 over a negative Yelp review got tons of attention from TV, Internet and newspapers in December 2012. Jane Perez is being sued by her contractor, C. Dietz for $750,000 in defamation charges after posting negative reviews of his company’s work on the popular online review sites Yelp and Angie’s List (ABC News). Both sides have their own story, however the negative reviews posted by Perez are no-longer on...
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